Each week, Bettenwelt sends hundreds of consignments with E3 to around 1000 shops all over Europe.

When you work with a good supplier, you only really need to talk to them when negotiating, or renegotiating, the agreement. The rest takes care of itself. That describes our relationship with E3,” says Niels Hother Madsen, Hauptabteilungsleiter Einkauf for Bettenwelt GmbH & Co. KG.

Each week, Bettenwelt sends hundreds of consignments with E3 to around 1000 shops all over Europe.

When you work with a good supplier, you only really need to talk to them when negotiating, or renegotiating, the agreement. The rest takes care of itself. That describes our relationship with E3,” says Niels Hother Madsen, Hauptabteilungsleiter Einkauf for Bettenwelt GmbH & Co. KG. 

He is in charge of procurement and logistics in Bettenwelt and Bettenlager, which have shops in Germany, Austria, Switzerland, Italy, France and Spain.

E3 is the main forwarding agent and responsible for all deliveries to shops in Germany, Austria and Switzerland – approximately 1000 shops and hundreds of shipments each week. The goods include furniture, bed linen, garden products and similar, i.e. non-food items as in the Jysk stores in Denmark.

Our collaboration is based on a multi-year contract, and once all the details are in place, the rest is a breeze. Daily collaboration involves our warehouse managers, who are responsible for day-to-day operations,” he says.

Collaboration for more than 10 years

The good collaboration between E3 and Bettenwelt has existed for more than 10 years, and adjustments have, of course, been made along the way.

E3 is a business partner we have grown with, and they have grown with us. When you work in the transport industry, you regularly face challenges that are beyond your control. Fuel prices, rules regarding driving time and rest periods, road tax, etc. However, we have always been able to engage in a productive dialogue and find a solution. Like us, they have a pragmatic approach to their work, and we deal with the problems as they arise.”

Close collaboration

E3 has established offices in Bettenwelt's two warehouses in Germany: E3 in Zarrentin, which is located near Bettenwelt's logistics centre on the A24 motorway between Hamburg and Berlin, and E3 in Homberg, which is located on the A7 motorway, 30 km south of Kassel.

We work together on a day-to-day basis, so it is easy to discuss any problems. We can quickly get together and sort things out,” says Niels Hother Madsen.

E3 has designed a special logistics computer program for Bettenwelt.

E3 is our main freight forwarder and delivers goods to approximately 1000 shops in Germany, Switzerland and Austria. They communicate with the shops and follow a route we have designed so it works for us.”

Flexibility is important

In addition to the regular runs, there may be massive seasonal fluctuations, especially within garden furniture.

When the garden furniture season begins, we become very busy. Then garden furniture has to be delivered to all the shops all at once, both new and existing products. This may mean as much as 20 extra consignments per day, or more than 500 extra consignments over a five-week period, which all have to be coordinated with the shops,” says Niels Hother Madsen.

Another peak season is Easter, if the weather is good, because that is when the outdoor season really begins.

We often see a 10-15% increase in deliveries depending on the weather and new trends. Then it's good to have a flexible freight forwarder who can sort things out. If we were to handle it all with our own carriers, we’d be forced to be overstaffed most of the time.”

Removal of empty packaging

Another special agreement between E3 and Bettenwelt is that E3 acts as a centre for returns. In Germany, getting rid of empty packaging is both expensive and cumbersome. As the shops are relatively small, it helps that E3 has a couple of vehicles that collect cardboard, returned goods, plastic and pallets and transport everything to Bettenwelt’s central warehouse.

It is much cheaper for us if they collect the recyclable material and return it to us. Then we compress the packaging into bales at our central warehouse and have a good overview of where our pallets are, etc. In brief, we really appreciate the total solution E3 can provide,” says Niels Hother Madsen.

Facts

Lars Larsen is the owner of the JYSK Group, including Dänisches Bettenlager and Bettenwelt.

Bettenwelt has around 1200 shops in Germany, Austria, Switzerland, Italy, France and Spain.

Read more about the shops at www.daenischesbettenlager.de